He is a model artist who is not only renowned for his charm, but also his enthusiasm, professionalism and his generosity in imparting his knowledge to newcomers in the industry via various modeling competition.

Born in 1972, Steve Yap first made his foray into modeling. Being a versatile model, he also doubles as talent and actor. What has helped to propel his career is that the TV commercials and print advertisements that Steve was featured in have spanned over to China, Hong Kong and Singapore.

Amongst the brands involved are Carlsberg Beer, Winston, Spritzer Mineral Water, AIA Life Assurance, RHB Bank, Celcom, Mutiara Telecom, Sparkmen Shop Fashion, Digi, Bank of China, Life Assurance, RenRen.com, Nokia, Dove Chocolate, Honda CRV, OCBC, Starhub, bridal house and Pensonic. Steve Yap is also a Pensonic Friend for consecutive 3 years since 2005, personifying a local player with enthusiasm and passion.

Steve has also proven himself as a talented actor by starring in a number of Chinese drama and TV series since 1998 to 2001, such as Double Happiness (Singapore), Love Circle (Malaysia), The Last Dance (Singapore), and The Possessed (Malaysia).

Steve’s most recent TV appearance is the Chinese drama presented by NTV7 and Singapore’s MediaCorp, named “Falling In Love”. He played a role as a knowledgeable and understanding advertising firm owner. The movie has successfully recorded the highest ever TVR for local Chinese drama.